Purpose
Use this article when a contact from your email audience who unsubscribed in the past but asks to receive your emails again.
This guide shows you how to use the approved re-opt-in template in your Business Unit.
Before you start
Only use this process after you have:
- Confirmed the person asked to re-opt in
- Completed the unsubscribe investigation following the knowledge article
- Identified the original communication
- Identified the unsubscribe footer used in the original email
Important rule
Use the same unsubscribe footer as the email that the contact originally unsubscribed from.
The Manage My Email Preferences button in the re-opt-in email must use the Manage My Preferences link from that same email unsubscribe footer.
Step 1: Gather the needed information
Before creating the email, gather below items, which are the findings from the "Email Unsubscribe Investigation in Marketing Cloud":
- Business Unit
- Email name
- Communication name
- Sender name
- Sender key
- Unsubscribe footer used
- Recipient email address
- Recipient first name, if available
Step 2: Open the approved re-opt-in template
In SFMC, go to "Content Builder > Shared Content > e- ReOpt-in Email" folder where you can find the shared approved re-opt-in template.
Ciclk on "Duplicate" from the drop-down list to create a copy in your BU local folder.
Then, click "Move".
Choose the folder you want to save your email and click "Save" and update the email header to use the appropriate logo lockup that you use for sending the email communication.
Then, you should change the visibility of our email, keep it in your BU by clicking "Change".
Select "My Business Unit" and click "Save".
Finally, click "Save and Edit" to start updating the email content. Or you can click "Save" and then navigate to the email you just saved in your local folder.
Step 3: Update the email content
Update the template with the correct communication name.
Examples:
- School of Law Alumni Newsletter
- Law Alumni Events
- School of Education Newsletter
Replace any placeholders, such as:
- first name
- name of the email
- name of the communications
Then, update the template with the correct Sender Key for you CTA button to work perfectly.
Step 4: Replace the footer
Update the email to use the same unsubscribe footer as the original.
This step is required.
The CTA button Manage My Email Preferences must point to the Manage My Preference URL from that same footer.
Step 5: Review the email
Confirm:
- Sender name is correct
- Sender email address is correct
- Sender key is correct
- Subject line is correct
- Preheader is correct
- Communication name is correct
- Correct unsubscribe footer is used
- CTA button text says Manage My Email Preferences
- CTA button uses the correct URL
Example details:
- Type of email: Transactional
- Subject line: Confirm Your Email Subscription – Re-Opt-In
- Preheader: You requested to re-opt-in.
Step 6: Send the re-opt-in email
Send the re-opt-in transactional email to the person who requested to re-opt in.
The person must click the button and submit their preference update themselves.
Step 7: What happens next
After the person submits the preference form:
- Their preference update is processed through the footer’s preference path
- SFMC system updates may not appear in SFMC until after 15 to 20 minutes because the opt-out and opt-in automation refresh every 15 minutes.
If they do not complete the form, they remain unsubscribed.
Do not
· Do not use a different unsubscribe footer
· Do not manually update All Subscribers
· Do not assume the person is re-opted in until they complete the form
Related article: Email Unsubscribe Investigation in Marketing Cloud