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The following information details the types of tools available for sending large-scale or recurring emails to the campus community and beyond.
Features by Mass Email and Marketing Tool:
| Email Feature |
Outlook (local desktop app or Office365) |
Outlook Auto Distribution Group
(Auto DG) |
Outlook Distribution Group (DG) |
Lyris |
Salesforce Marketing Cloud |
| Level of complexity to setup, use, maintain |
 |
 |
 |
 |
 |
| Recipient Limit per Email Message |
500 |
100,000 |
500 Per Email Message. Daily limit to 10,000 recipients |
No limit |
No limit |
| Moderated |
No |
No |
No |
List Administrator |
Users |
| Owner Managed / Sub Managed / Auto Populate |
Owner Managed |
ITS Managed |
Owner Managed |
All |
All |
| SMS Text Message Capability |
No |
No |
No |
No |
Yes |
| Can send to external / internal audience |
Both |
Internal |
Both |
Both |
Both |
|
Recipient opt in and/or out, or sender manages the email addresses
|
User/Owner manages membership |
ITS Managed |
User/Owner manages membership
Can be public, open to membership requests
|
All |
All |
| One time mailing or mailing template is reusable |
One time mailing |
Reuse |
One time mailing - message board |
Both |
Both |
| Analytics and reporting capabilities (e.g. Click Track) |
No |
No |
No
|
Yes |
Yes |
| Personalization (e.g. Dear First Name) capabilities |
No |
No |
No |
Yes |
Yes |
| Ability to schedule a send in the future |
Technically yes, but not recommended |
No |
No |
Yes |
Yes |
| Branded template available |
Yes, by request |
Yes, by request |
Yes, by request |
Yes |
Yes |
| Data integration: ODS / Banner Access |
No |
Yes |
No |
Yes |
Yes |
| Estimated time to on-board a new group |
Immediate |
1-5 business days |
1-5 business days |
5-10 business days |
8-10 weeks |
| Vendor support links |
General Outlook Support
How to Setup a Personal Contact Group
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