| Email Feature |
Outlook (local desktop app or Office365) |
Outlook Auto Distribution Group
(Auto DG) |
Outlook Distribution Group (DG) |
Salesforce Marketing Cloud |
| Email marketing tool |
No |
No |
No |
Yes |
| CAN-SPAM compliant for sending marketing type of email message |
No |
No |
No |
Yes |
| Recommend for sending marketing type of email message |
No |
No |
No |
Yes |
| User requires account access and training |
No |
Check your Outlook setting. May require access but no training |
No |
Yes |
| Level of complexity to setup, use, maintain |
 |
 |
 |
 |
| Recipient Limit per Email Message |
500 |
100,000 |
500 Per Email Message. Daily limit to 10,000 recipients |
2 million emails per day per IP address. |
| Moderated |
No |
No |
No |
Users |
| Owner Managed / Sub Managed / Auto Populate |
Owner Managed |
ITS Managed |
Owner Managed |
All |
| SMS Text Message Capability |
No |
No |
No |
Yes |
| Can send to external / internal audience |
Both |
Internal |
Both |
Both |
|
Recipient opt in and/or out, or sender manages the email addresses
|
User/Owner manages membership |
ITS Managed |
User/Owner manages membership
Can be public, open to membership requests
|
All |
| One time mailing or mailing template is reusable |
One time mailing |
Reuse |
One time mailing - message board |
Both |
| Analytics and reporting capabilities (e.g. Click Track) |
No |
No |
No
|
Yes |
| Personalization (e.g. Dear First Name) capabilities |
No |
No |
No |
Yes |
| Ability to schedule a send in the future |
Technically yes, but not recommended |
No |
No |
Yes |
| Branded template available |
Yes, by request |
Yes, by request |
Yes, by request |
Yes |
| Data integration: ODS / Banner Access |
No |
Yes |
No |
Yes |
| Estimated time to on-board a new group |
Immediate |
1-5 business days |
1-5 business days |
5-10 business days |
| Vendor support links |
General Outlook Support
How to Setup a Personal Contact Group
|
|
|