Compare Mass Email and Marketing Tools

The following information details the types of tools available for sending large-scale or recurring emails to the campus community and beyond. 

Features by Mass Email and Marketing Tool:

Email Feature	Outlook (local desktop app or Office365)	Outlook Auto Distribution Group (Auto DG)	Outlook Distribution Group (DG)	Lyris	Salesforce Marketing Cloud
Email marketing tool	No	No	No	Yes	Yes
CAN-SPAM compliant for sending marketing type of email message	No	No	No	Yes	Yes
Recommend for sending marketing type of email message	No	No	No	Yes	Yes
User requires account access and training	No	Check your Outlook setting. May require access but no training	No	Yes	Yes
Level of complexity to setup, use, maintain
Recipient Limit per Email Message	500	100,000	500 Per Email Message. Daily limit to 10,000 recipients	50,000	2 million emails per day per IP address.
Moderated	No	No	No	List Administrator	Users
Owner Managed / Sub Managed / Auto Populate	Owner Managed	ITS Managed	Owner Managed	All	All
SMS Text Message Capability	No	No	No	No	Yes
Can send to external / internal audience	Both	Internal	Both	Both	Both
Recipient opt in and/or out, or sender manages the email addresses	User/Owner manages membership	ITS Managed	User/Owner manages membership Can be public, open to membership requests	All	All
One time mailing or mailing template is reusable	One time mailing	Reuse	One time mailing - message board	Both	Both
Analytics and reporting capabilities  (e.g. Click Track)	No	No	No	Yes	Yes
Personalization (e.g. Dear First Name) capabilities	No	No	No	Yes	Yes
Ability to schedule a send in the future	Technically yes, but not recommended	No	No	Yes	Yes
Branded template available	Yes, by request	Yes, by request	Yes, by request	Yes	Yes
Data integration: ODS / Banner Access	No	Yes	No	Yes	Yes
Estimated time to on-board a new group	Immediate	1-5 business days	1-5 business days	5-10 business days	5-10 business days
Vendor support links	General Outlook Support How to Setup a Personal Contact Group