Text Messaging and Related Technologies

Tags faculty staff
This service is available for faculty and staff.

Mercury SMS

Text Messaging via the Salesforce Platform for enhanced communication efforts, through 1-to-1 SMS Messaging.  Students and constituents must have opted into receive text messages and users of the tool must abide by St. Thomas Texting Policies.

  • 1-to-1 direct text messaging with records that have a phone number and have opted into text messaging
  • Text message tracking both inbound and outbound; email alerts when messages are received

Centralized communication tracking and engagement with constituents in Salesforce


Marketing Cloud

Mass Text Messaging via the Marketing Cloud Platform for enhanced communication efforts.  Mass text through Marketing Cloud for Marketing and outreach with the ability to utilize keywords to drive action. All message sent from the University dedicated short code.


Mass text large audiences for marketing purposes; Keyword response

  • Drive action with Mass Text that doesn't involve an individual replying to a high volume of messages
  • Intended for Outbound only messages

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Related Articles (1)


Service ID: 47683
Mon 12/7/20 10:47 AM
Fri 10/14/22 11:30 AM